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How to Use This Book
...... 6
Hyperlinks ...... 7
Email Addresses ...... 8
Emphasis ...... 8
Using the Adobe Reader ...... 9
Icons ...... 9
Sizing Bar ...... 9
Bookmark Panel ...... 9
Turning Pages .... 12
The Book Will Read Itself to You ......13
ABOUT THE AUTHOR
Introduction
Quick Start Overview ...... 16
Introduction ...... 18
Amazingly Cheap, Yet Professional Help ...... 19
Watch Out for Electronic Artists ...... 27
Website . . . Ya Gotta Have one ...... 25
Learn from
the Best ...... 29
Three-Pronged Attack ...... 30
The Three Prongs ....... 31
One Page Website ...... 32
Mac vs PC Debate ...... 33
Cloud
Computing ...... 34
Why Should I Quit
Selling Speeches? ...... 36
Reduce the Risk ...... 38
Reputation Management ...... 38
Products Phase 2 ...... 43
A Little Info About This Book ...... 44
One Last Important Tip ...... 45
Chapter 1: How to Create a
Speaker Website That Kicks
Introduction to Websites ...... 47
A Rapidly Changing Field ...... 47
Benefits of a Kickin’ Webs ...... 48
Developing your Site ...... 51
Should You Have Your Own Domain Name? ...... 52
Sub-Domains ...... 52
What Name Should I Use? ...... 54
How Much Should It Cost? ...... 58
What is an ISP? ...... 61
What about AOL? ...... 62
What is a Web Hosting? ...... 63
Picking a Web Host ...... 64
Changing Web Hosts ...... 66
Dedicated Servers ...... 67
MAKING WEBSITES EASY
How do I Make a Web Site? ...... 72
Wordpress Site
Creation Technique ...... 82
Website Authoring Programs ...... 76
Membership Sites ...... 81
What Is a Search Engine? ...... 95
Avoiding Google Penalties ...... 95
Spamming Search Engines .... 100
Search Engine Strategies .... 101
KEYWORD SELECTION IS CRITICAL
Keywords: The Critical Component .....103
What Makes a Good Keyword? .....105
Regional Keywords..... 107
Where to Place Keywords ..... 109
Top of the Page Content Keywords ..... 110
Body Text ..... 110
Use Graphic Labels for Keywords ..... 112
Link Text & Heading Tags ..... 113
Naming
Graphics with Keywords ..... 113
Finding Keywords ..... 116
Ethically Spy on Your Competition's Keywords ..... 120
Ethically Spy on Your Competition's Traffic ..... 121
Avoid
Frames on your Page ..... 121
Website Usability ..... 122
Website Accessibility ..... 124
Use Keyword Side Doors ..... 125
Counting Keywords ..... 125
Robots.txt ..... 127
ADVANCED WEBSITE STRATEGIES
Multiple Domains ..... 128
Creating Side Doors ..... 130
Basic HTML Structure .....131
META Tags ..... 132
Description META Tags ..... 135
Free Meta Tag Generators ..... 137
Keyword META Tags ..... 138
Common Misspellings ..... 139
Keyword Trick ..... 140
PAY PER CLICK SEARCH ENGINES
Buy Your Way to the Top ..... 141
Search Term Suggestion Tool ..... 141
Google AdWords ..... 143
Google AdSense ..... 147
Bid Tools
..... 148
Pay per click search engines ..... 151
Submitting Sites to Search Engines ..... 152
Paid Inclusion ..... 156
Submitting
Sites to Directories ..... 157
Local Search ...... 160
Banner Advertising ..... 164
Text Ads ...... 170
Ad Revenue & Ad Management ...... 171
WEBSITE GRAPHIC TRICKS
Website Optimization and Graphics ...... 174
Google Speed Penalty ...... 174
GIF or JPEG ...... 176
Get Help ...... 177
Graphic Sizing ...... 177
Low Placement ...... 179
Super Trick: Preloading Graphics ...... 180
Transparent Graphics ...... 181
Tables and Table Widths ...... 183
Use Old Technologies in a New Way ...... 184
Why does it look funny? ...... 187
Electronic Clipart & Animations ...... 189
Web Safe Colors ...... 190
Color Resources ...... 190
Readability & Text Attributes ...... 191
Entry & Exit Strategies ...... 193
LINKS ARE REALLY, REALLY IMPORTANT
Link Strategy ...... 196
Inbound Link Popularity ...... 198
How Linking Has Changed ...... 199
How to find who is linked to your site ...... 201
Outbound Link Popularity ...... 203
Link Reputation ...... 200
Link
Supertrick ...... 204
Page Importance ...... 207
Article Marketing and Links ...... 209
Link Considerations ...... 220
Is a Shopping Cart Necessary ...... 222
How Will I Ever Get This Stuff Done? ...... 223
Electronic Ways to Get People to Your Website
Discussion Boards ...... 226
Classified Ads ...... 228
Chat Rooms
...... 229
Streaming News ...... 230
What's New and Stuff ...... 232
Surveys and Polls ...... 233
Survey and Polling Resources ...... 234
Free Horoscope Content ...... 234
Contests & Sweepstakes ...... 235
Frequent Visitor / Buyer Plans ...... 237
Signature Files ...... 237
Sig File Resources ...... 239
Bookmarks ...... 239
AUTORESPONDERS WORK FOR YOU
Autoresponders ...... 240
How to pick an autoresponder ...... 241
Sequential Autoresponders ...... 241
Electronic Magazines ...... 242
Online Malls ...... 246
Search Engines ...... 246
Your Own Search Engine ...... 246
Other Cool Stuff ...... 247
Viral Marketing ...... 247
User Generated Content ...... 260
Social Networking ...... 261
High Rankings in Google Using YouTube ...... 270
Making Money with YouTube ...... 307
More on Video Marketing and Hosting ...... 308
Social Bookmarking ...... 314
Niche Social Networking ...... 317
More Social Networking Secrets ...... 320
Checklist of Electronic Ways.... ..
to Get People to Your Website ...... 329
Ready to order
click
here
Offline Marketing
Business Cards and Stationery ...... 330
Voice Mail ...... 333
Mobile Sites & Text Message Marketing ...... 334
Stickers and Labels ...... 338
Electronic Bureau Friendly ...... 340
Signage ...... 341
Print Ads and Packaging ...... 342
Advertising Specialties ...... 343
Leased Access TV ...... 343
Checklist of Offline Ways.... ..
to Get People to Your Website ...... 347
Website Reference Materials ...... 348
White Paper: One Page Website Method ...... 349
Ebay ...... 358
Chapter 2: The Website Sales Process
Case Study: Let's Fix Up Tom's Site ...... 365
Color Scheme ...... 366
Naming Game ...... 367
Selling Your Big Ticket Products ...... 368
Advertorial ...... 369
Video Sales Letters ...... 371
Intriguing Subtitles ...... 374
Text Boxes
...... 375
Guarantees ...... 375
Guarantee Terminology...... 375
Guarantee Length ...... 376
Credibility Builders ...... 377
Bonuses ...... 378
Downloadable Products ...... 380
Upselling ...... 380
Back End Sales ...... 383
Sales Exit Strategies ...... 384
Sell Down Technique ...... 384
Finance Option ...... 385
Thank You Page Selling ...... 386
Co-registration ...... 387
Confirmation Page Selling ...... 387
Product Launches ...... 391
Wholesale Memberships ......396
Paid Membership Sites ...... 397
Survey Your
Market ...... 398
Super Survey Your Market ...... 399
Online Customized Sales Letter ...... 405
Testimonials ...... 406
Feedback ...... 409
Statistics ...... 410
Click Here Trick ...... 416
Making Money with Statistics ...... 418
Statistic Programs ...... 419
Coupons & Rebates ...... 420
Advertising Copy ...... 421
Advertising Copy Tips ...... 422
Headlines ...... 422
Subheads, Teasers & Guarantees ...... 422
Scare Tactics & Urgency Techniques ...... 423
Billing Statements & Reason Why Technique ...... 423
Returns are Good ...... 424
Testing ...... 426
Customer Service ...... 430
Website Live Customer Service ...... 432
Build Trust ...... 435
Frequently Asked Questions Page (FAQ) ...... 436
Tell 'em What to Do ...... 437
Associate / Affiliate Programs ...... 437
Link Cloaking ...... 443
Affiliate Networks ...... 443
Ready to order click
here
Chapter 3: Mechanics of Website Sales
Don't Build Your Store from Scratch ...... 447
Turnkey Stores ...... 448
Shopping Carts ...... 450
How to Pick a Shopping Cart System ...... 452
CREDIT CARD STUFF
Merchant Accounts ...... 487
Third Party Accounts ...... 490
Other Ways to Collect Money ...... 490
Digital Wallets ...... 490
Online Checks ...... 491
Debit Cards
...... 491
Payment Via Email ...... 491
800 / 900 / FAX ...... 492
Big Ticket Transactions ...... 492
Bad Credit Cards ...... 494
Address Verification ...... 496
SECURITY STUFF
Secure Servers ...... 471
Firewalls ...... 497
Virus Protection ...... 499
Passwords ...... 503
Spyware ...... 504
Internet Scams ...... 505
Phishing AKA Brand Spoofing ...... 505
Nigerian Scam ...... 505
Uninterruptible Power Supply ...... 508
Surge Suppression ...... 509
Other Security References ...... 510
Helpful Equipment
Scanner ...... 511
Digital Camera ...... 512
Shipping Hard Goods ...... 513
Free Shipping Materials ...... 513
Other Shipping Materials ...... 515
FedEx ...... 517
UPS ...... 518
International Shipping ...... 521
Running Your Business from Afar ...... 521
Keyboard Analyzers (bad) ...... 522
Keyboard Analyzers (good) ...... 522
Chapter 4: How to Create and distribute a
KickButt Electronic Magazine
Can Spam Act ...... 525
Netiquette ...... 526
E-zine
Types ...... 529
HTML or Not? ...... 532
Pros and Cons of HTML Newsletters ...... 534
Helps Make You the Expert ...... 537
Focus Group ...... 540
Frequency ...... 542
Decide on Length ...... 543
CREATING THE EZINE
Templates ...... 545
Link Tips & Tricks ...... 546
Advanced Link Tricks ...... 547
Formatting ...... 550
Ezine Components ...... 555
Headers ...... 555
Benefits and Recommends ...... 556
Privacy Statement ...... 557
Table of Contents ...... 558
Ads ...... 559
Remove Statement ...... 561
Miscellaneous Elements ...... 561
Reader
Comments ...... 562
Sample Issue of Great Speaking ...... 563
Word or What? ...... 576
HANDLING ALL THE EMAILS
List Management ...... 577
Backups ...... 577
List Management Companies ...... 579
Double Opt In ...... 581
Undeliverable Email Addresses ...... 582
List Company Disadvantages ...... 583
List of List Management Companies ...... 585
How I Got My List Started ...... 586
Handling Your Own List ...... 587
PERSONALIZED EMAIL
Mail Merge Companies ...... 590
Common Problems ...... 591
Sig Files for Routine Q & A ...... 593
Email is Driving Me Nuts ...... 594
Spam Blocking Services ...... 596
Encrypting Your Website Email Address ...... 597
EZINE STRATEGY
The Bargain ...... 600
The Website Connection ...... 601
Make Back Issues Available ...... 603
GETTING SUBSCRIBERS
Searchable E-zine Directory ...... 605
Announcement Lists: ...... 606
Ezine Awards ...... 606
Recommend Scripts ...... 607
Buying Subscribers ...... 609
Freebies ...... 610
Write Articles for Other E-zines ...... 611
Converting Current Clients to Email ...... 612
Joint Ventures ...... 614
Subscriber Affiliate Programs ...... 614
Pop Up Boxes ...... 615
Unblockable Pop Up Boxes ...... 615
Trade Ads ...... 618
Buying Ads ...... 619
Getting Content ...... 622
Getting Through Spam Filters ...... 623
Email Promotions ...... 632
Other Technologies ...... 737
Direct to Desktop ...... 737
Blogging ...... 634
RSS ...... 635
References for E-zine Section ...... 633
Chapter 5: Product Development & Cool,
Kickin Speaker Marketing Techniques
Educational Materials ...... 740
Informational Products ...... 741
Recycling ...... 742
Writing Articles ...... 745
Ten Tips ...... 748
Publication Rights ...... 749
Pamphlets ...... 750
Ready to order
click
here
BOOKS
Books ...... 751
Simple Steps to Finish Your Book ...... 751
Ghostwriters ...... 753
Publishing Resources ...... 754
Self-Publishing ...... 755
High Perceived Value – Low Unit Cost ...... 756
ADVANCED MARKETING TECHNIQUES
Cool, Kickin' Marketing Technique # 2 ...... 757
Cool, Kickin' Marketing Technique # 3 ...... 759
The Holy Grail ...... 760
Fee Credibility ...... 761
No Schlepping ...... 762
FINANCING YOUR PRODUCTS THE EASY WAY
Financing ...... 763
Sponsorship ...... 764
Splitting Costs ...... 766
Promoting Your Products ...... 767
Recycle to Recycling ...... 768
Themes ...... 769
Systems ...... 771
Video Tapes ...... 772
How to Get Free Video Demo Tapes ...... 773
Video Production Guidelines ...... 776
Mic the Audience ...... 777
Streaming Audio & Video ...... 778
Kick Start Sound ...... 785
Pay Per View / Pay Per Listen ...... 789
Ready to order
click
here
MORE ADVANCED MARKETING TECHNIQUES
Cool, Kickin' Marketing Technique # 4 ...... 795
Cool, Kickin' Marketing Technique # 5 ...... 796
Cool, Kickin' Marketing Technique # 6 ...... 797
Cool, Kickin' Marketing Technique # 7 ...... 798
Audio Tape / CD Production ...... 799
Save Money in the Studio Tips ...... 799
Recording at Home Tips ...... 800
Cool, Kickin’ Marketing Technique #8 ...... 802
CD PRODUCTION
CD Production ...... 803
What Kinds of Blank CDs Should I Buy ...... 805
Menu Programs ...... 806
CD Labeling ...... 809
CD Packaging ...... 814
Types of CD Products ...... 818
CD Duplication ...... 821
Digital Fulfillment ...... 823
Fancy Discs ...... 825
Mac Stuff ...... 826
DVD ...... 832
Other Packaging ...... 833
E-BOOK PRODUCTION
Dropkick Your Self-Publishing Fears: How to Create and Distribute
E-books ...... 836
Speed to Market ...... 837
No Website Needed ...... 838
Angela Adair-Hoy ...... 839
Booklocker.com ...... 840
Royalties ...... 841
Bestsellers ...... 844
E-book Security ...... 847
How to do it ...... 848
Conversions ...... 850
Publishers to Avoid ...... 852
Reputable Electronic Publishers ...... 854
Writer’s Weekly ...... 856
E-publishing Editorial Guidelines ...... 858
Microsoft Word ...... 859
Preparing Your E-book In Microsoft Word ...... 861
PageMaker ...... 864
Screen Captures ...... 865
Poetry and Children’s Books ...... 866
Pricing E-books and Promotion ...... 866
Reprint Rights ...... 868
E-book Length ......871
Other Formats ...... 873
Audio Ebooks ...... 875
Ebook Covers ...... 876
How to Create and Distribute an E-Course ...... 880
Private Label Products ...... 884
Public Domain Products ...... 886
Ready to order
click
here
TELESEMINARS
How to Deliver TeleSeminars ...... 888
Fun with a Sitting Ovation ...... 889
Distance Education ...... 890
Advantages of TeleSeminars ...... 891
Showcase Yourself ...... 893
Practice Groups & Meetings ...... 894
Formats & Fees ...... 895
Humor on the Phone ...... 896
INSTANT AUDIO PRODUCTS
Techniques/Equipment ...... 898
Packaging ...... 899
Disclaimer ...... 902
Bridge Lines ...... 903
Guidelines ...... 906
Two Bonus Marketing Tip ...... 913
Hecklers ...... 914
Firing off the Bridge ...... 915
Best Time of Day ...... 917
Visuals ...... 919
Payment ...... 919
Participant Recap ...... 921
Resources from Dialog ...... 923
Chapter 6: International Web Sites
Pay Extra Attention to Bandwidth ...... 934
Language and Culture Differences ...... 935
Promoting Your International Website ...... 937
Search Engines for Other Countries ...... 937
Additional International Website Resources ...... 939
Chapter 7: Cool Internet Stuff
CGI Scripts ...... 941
Productivity Stuff ...... 942
Money Savings Stuff ...... 944
VOIP ...... 944
Email Stuff ...... 944
Conversion & Calculator Stuff ...... 945
Language Translation ...... 945
Printing Stuff ...... 947
Widgets ...... 948
Miscellaneous Stuff ...... 950
746 Term Glossary...... 952
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